![]() ![]() “We wanted to demonstrate that the opportunity to connect with fans begins when they buy tickets rather than ends as it does with current marketing and sales channels. ![]() “We’re excited to bring this innovative technology to the UK’s festival scene and show people that ticketing can be much more than just a form of access control,” said SeatlabNFT CEO Ryan Kenny. The collaboration was an undeniable success on all fronts. The goal was to create a feeling of uncovering something unique that only those in the know would understand. The feedback from festival-goers was excellent, with many commenting that the anticipation and build-up after claiming their collectable access pass made the hidden installation even more special and exclusive than it would have been otherwise. Lost Society members received clues about the installation, where it was located, and how to access it in the build-up to the festival. The experience began in an abandoned arcade within Lost Village, where a hidden tunnel was revealed behind an old arcade machine, beckoning visitors inside. ![]() The one-of-a-kind production was accessible to people who had downloaded the SeatlabNFT mobile app, created a new account, and claimed a Lost Society 2022 NFT membership card. Lost Society members received access to a mind-blowing, three-dimensional audiovisual immersive experience hidden within Lost Village. The fast-growing NFT event ticketing startup SeatlabNFT partnered with Lost Village to create a pioneering immersive NFT festival experience, giving attendees a glimpse of what festivals of the future will look like using their next-generation event ticketing technology.įor this year’s festival edition, attendees were invited to join The Lost Society 2022 by claiming an NFT membership card, delivered via the SeatlabNFT mobile app. ![]() Lost Village and SeatlabNFT partnered to deploy NFT technology at the festival and it was a massive success SeatlabNFT’s app was downloaded over 4,500 times across iOS and Android devices, enabling thousands of people to get a taste of an NFT festival experience for the first time. Lost Village became one of the first UK festivals to deploy NFT technology, at scale, for thousands of attendees to experience. ![]()
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